Project Overview

Client: Ocunapse
Industry: School Management SaaS, Education
Status: Published (2024)
My Role: Lead Product Designer

• UX/UI design & interaction flows

• Brand identity & logo

• Motion & micro-animations

• Marketing website design

• User research & market discovery

Overview

Edubricks is a mobile platform for preschools that streamlines communication between teachers and parents. It centralises schedules, progress updates, messaging, and reports—making daily school communication clear, simple, and parent-friendly.

I led the product end-to-end as the sole designer, collaborating closely with a team of developers to bring the system to life. This included brand identity, app UX/UI, motion design, and marketing website, creating a cohesive experience across every touchpoint.

Challange

Many preschools still rely on paper report cards, manual updates, and fragmented messaging apps. This leads to missed information, extra administrative work for teachers, and anxious parents.

The opportunity: design a single, trustworthy platform that feels approachable for parents while supporting teachers with a simpler workflow.

Approach

Product Strategy & Design

• Defined the product structure and core feature set

• Designed end-to-end user flows for parents and teachers

• Built a cohesive system across brand, app, and website

• Iterated with developers to refine usability and feasibility

Brand & Visual Identity

• Developed a warm, playful, and approachable brand

• Designed logo, typography, and color palette to appeal to families

UX/UI & Interaction Design

• Created the full app experience: dashboards, messaging, schedules, and reports

• Crafted smooth interactions and micro-animations for clarity and delight